Bobux is an outstanding example of a small NZ business hitting it big on a world stage. They have carved out a niche as an innovative designer of children’s footwear with values in great product design, healthy footwear development and fashion style.
Calling IoTStream for advice on IoT applications was unexpected for us, and certainly got our interest for a novel project. It’s a great endorsement of our reputation as solution innovators for IoT applications.
Working with Auckland University of Technology, Bobux are using smart materials to invent the shoe that talks to parents about their child’s foot health. The shoes help parents to understand their child’s foot development and lets them know when to buy new shoes.
This increases confidence for parents and takes away some of the anxiety of making the right decisions. The data can also help the industry and podiatrists understand foot growth.
IotStream are advising on technology choice and IoT product integration. We’ll also help with proof of concept construction and providing the development tools that they need for testing prototype shoes on kids. It’s more than just a tough technology challenge, we also expect the children’s and parent’s expectations to be demanding.
The Bobux team have been selected as a finalist in the Callaghan Innovation Cprize which gives the team plenty of support to progress the project the next steps of success.
Find out more about the Bobux team and follow progress at the Cprize
Check out Bobux product range and the company.